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20 CHECK-POINTS 

  1. The Marketing Management Process (Overview)

  3. Marketing Information And Research

  4. Market Segmentation And Targeting

  5. Market Measurement And Forecasting

  6. Marketing Strategies

  7. Product Strategies

  8. Pricing Strategies

  9. Promotional Strategies

10. Distribution Strategies

11. Direct Marketing

12. Marketing Planning

13. The Sales Management Process (Overview)

14. Sales Planning And Budgeting

15. Sales Organization

16. Sales Force Recruitment, Selection, And Training

17. Personal Selling

18. Sales Force Compensation

19. Sales Force Management And Motivation

20. Sales Performance Evaluation And Control

  Tutorial 5 Questionnaire