Business 2005

MARKETING AND SALES MANAGEMENT
CHECK-POINT 6: MARKETING STRATEGIES

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WHAT IS A MARKETING STRATEGY?

WHAT ARE THE STEPS IN DEVELOPING A MARKETING STRATEGY?

STEP 1: EXAMINE STRATEGIC MARKETING FACTORS

WHAT IS A SITUATION ANALYSIS?

WHAT IS A MARKET DEMAND EVALUATION?

SMALL BUSINESS EXAMPLE:
MARKET EVALUATION REPORT

WHAT IS A CUSTOMER EVALUATION?

WHAT IS A COMPETITION EVALUATION?

SMALL BUSINESS EXAMPLE:
COMPETITION EVALUATION REPORT

10.

STEP 2: EVALUATE THE COMPANY'S POSITION IN THE MARKETPLACE

11.

STEP 3: FORMULATE MARKETING OBJECTIVES

12.

STEP 4: SELECT A SUITABLE MARKETING STRATEGY

13.

STEP 5: DEVELOP A DETAILED MARKETING MIX STRATEGY

14.

FOR SERIOUS BUSINESS OWNERS ONLY

15.

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