Business 2005

MARKETING AND SALES MANAGEMENT
CHECK-POINT 8: PRICING STRATEGIES

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WHAT IS PRICE?

WHAT IS A PRICING PROCEDURE?

WHAT IS THE MAIN OBJECTIVE OF THE PRICING STRATEGY?

WHAT IS COST?

WHAT ARE THE THREE BASIC PRICING STRATEGIES?

WHAT IS THE PENETRATION PRICING STRATEGY?

WHAT IS THE MEET-THE-COMPETITION PRICING STRATEGY?

WHAT IS THE PRICE-SKIMMING STRATEGY?

WHAT ARE DISCOUNTS?

10.

WHAT IS A TRADE DISCOUNT?

11.

SMALL BUSINESS EXAMPLE:
CHAIN DISCOUNT STRUCTURE

12.

WHAT IS A QUANTITY DISCOUNT?

13.

SMALL BUSINESS EXAMPLE:
QUANTITY DISCOUNT STRUCTURE

14.

WHAT IS A CASH DISCOUNT?

15.

SMALL BUSINESS EXAMPLE:
CASH DISCOUNT STRUCTURE

16.

WHAT IS A PROMOTIONAL DISCOUNT?

17.

WHAT IS A PRICE CHANGE MANAGEMENT?

18.

FOR SERIOUS BUSINESS OWNERS ONLY

19.

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Questionnaire.