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Date: March 5, 1990
BOOK REVIEW:
Maximum
Performance: The Dow Jones-Irwin Complete Guide to
Practical Business Management (2 volumes) by Joseph
Shetzen, Dow Jones-Irwin.
"The
most positive features of these twin volumes is their
wide coverage and comprehensiveness. An enormous amount
of material is presented and summarized between the
covers of these two volumes. Much of the material
represents a digest of some of the best known literature
on each topic. The topics range over the full spectrum
of management functions and disciplines. Marketing,
finance, production, personnel and general management
are reviewed in a clear and readable style. A thorough
reading of these two volumes can provide the reader
an overview of business management, similar to that
offered by a series of practically-oriented introductory
courses."
Dr. Boris
Yavitz, Ph.D.
Former Dean
Columbia Business School
New York
©
Columbia University in the City of New York, 1990
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