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JOURNAL OF ACCOUNTANCY, JULY 1990, PAGES
136 - 137
Book Review:
Maximum
Performance: The Dow Jones-Irwin Complete Guide to
Practical Business Management (2 volumes) by Joseph
Shetzen, Dow Jones-Irwin, 1818 Ridge Road, Homewood,
Illinois 60430, 1990, 703 pages, $47.50 each.
"This
guide is structured to help small business owners
and managers solve routine problems themselves. The
volumes are organized in a system of modules, beginning
with a "General Management Guide", followed
by sections on personnel matters, financial management,
production, marketing and performance analysis.
The author's
approach, which he calls the "business engineering
method", identifies routine problems in each
major area and gives suggested solutions. The material
is well organized and clearly written and should be
of interest to consultants as well as small business
owners."
Book Editor:
Dr. Stephen L. Fogg, CPA, Ph.D.
Temple University, Philadelphia, Pennsylvania
©
Journal of Accountancy, 1990
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