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February 14, 1990
BOOK REVIEW:
Maximum
Performance: The Dow Jones-Irwin Complete Guide to
Practical Business Management (2 volumes) by Joseph
Shetzen, Dow Jones-Irwin.
"Joe
Shetzen has authored an extremely comprehensive book
which introduces the concept of "business
engineering" methodology for solving a variety
of management problems. Besides its obvious use in
a classroom, this book could help growing entrepreneurial
business to avoid problems. He goes back and forth
throughout the book from the general to the specific,
from the theoretical to the practical, and that's
what is valuable about this extremely comprehensive
work."
Joseph
R. Mancuso
President
Center for Entrepreneurial Management, Inc.
©
Center for Entrepreneurial Management, Inc.,
1990
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