|
BOOK
REVIEW:
"Not since the days of Thomas Edison has
America been so alive with the spirit of invention.
But these inventions don't always come in the
form of products or services; they can
also be methods, such as the business management
techniques proposed by Joseph Shetzen in his
two-volume set Maximum Performance: The Dow
Jones-Irwin Complete Guide to Practical Business
Management (Dow Jones-Irwin, $47.50 per
volume).
Recognizing the difficulty entrepreneurs have
both financially and emotionally while seeking
assistance from business consultants, Shetzen
has developed a program that trains entrepreneurs
to become their own business consultants.
|
 |
|
Using engineering principles, Shetzen's method
systematically identifies business problems in
one of six management areas. After isolating
a problem in one of these areas, Shetzen provides
further advice on how to pinpoint where the problem
might lie, and how it may be corrected..." |
By Frank Mixson,
Writer
Irvine, California
|
|
ENTREPRENEURIAL WOMAN, NOVEMBER 1990,
PAGE 77
|
|
© Entrepreneurial Woman, 1990 |
|
|
